What is TTUN?

The phrase “That Team Up North” is steeped in the lore of college sports rivalries, serving as a euphemism for the University of Michigan, used almost exclusively by fans and affiliates of Ohio State University (OSU). This epithet exemplifies the intensity and passion of one of the most storied rivalries in American college football—the competition between the Ohio State Buckeyes and the Michigan Wolverines.

Origins and Cultural Significance

The rivalry between Ohio State and Michigan began in 1897, but the term “That Team Up North” gained prominence under the tenure of Woody Hayes, Ohio State’s head football coach from 1951 to 1978. Hayes, known for his fiery coaching style and deep disdain for Michigan, reportedly refused to utter the university’s name and instead referred to it indirectly. His choice of language reflected not only his personal feelings but also stoked the fervor of the Ohio State fan base, embedding this terminology in the fabric of the rivalry’s culture.

Impact on the Rivalry

The use of the term “That Team Up North” goes beyond a simple refusal to name an adversary. It is a psychological ploy, a means of denying the rival the respect of recognition. For Ohio State fans and players, the phrase has become a symbol of the rivalry’s intensity. It’s used in chants, on game day signs, and across social media platforms, especially during the week leading up to the annual football game between the two schools.

This rivalry is marked not only by its passion but by its significance in the college football landscape. The annual clash often has conference championships and college football playoff implications. The games are fiercely competitive and have been decisive in shaping the national championship picture on numerous occasions.

Economic and Social Impact

The Ohio State-Michigan rivalry brings substantial economic benefits to the host cities, with thousands of fans traveling to attend the games, generating significant revenue for local businesses. Furthermore, this rivalry game is a highlight of college football season broadcasts, drawing millions of viewers and major advertising revenue.

Socially, the game is a major event for alumni and fans, serving as a yearly congregation for spirited displays of loyalty. The rivalry also sparks engagement in charitable activities, with both universities often leveraging the game to boost fundraising for scholarships and community projects.

Educational and Athletic Excellence

Despite the rivalry, both Ohio State and Michigan are renowned for their academic and research contributions. They are large public universities with extensive programs in various fields such as engineering, medicine, and law. The rivalry extends beyond football, with both institutions competing in other sports and academic competitions, driving each to excel.

Looking Forward

As college athletics continue to evolve, so too does this rivalry. Changes in conference alignments and the college football playoff structure might impact the frequency and timing of this historic matchup. Nevertheless, the spirit of competition between Ohio State and Michigan remains a cornerstone of their athletic departments.

The phrase “That Team Up North” will continue to symbolize the rivalry’s rich history and the competitive spirit that defines not only a football game but a battle for pride between two prestigious universities. It encapsulates a tradition of rivalry that transcends the sport itself, embodying the broader competition between two academic giants, each striving to outdo the other in every field of endeavor.